Trends Report

Paid Search And SEO Shouldn't Be Your Only Discovery Tools

Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention

February 5th, 2018
Collin Colburn, null
Collin Colburn
With contributors:
Melissa Parrish , Christian Splaine , Christine Turley

Summary

Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible places their customers may research and how to prioritize those channels.

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