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For B2C Marketing Professionals

Paid Search And SEO Shouldn't Be Your Only Discovery Tools

Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention

February 5, 2018

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Why Read This Brief

Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible places their customers may research and how to prioritize those channels.

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