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For B2C Marketing Professionals

Pave A Clear Path To Advanced Loyalty

Road Map: The Customer Loyalty Playbook

December 6, 2017

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This is the Road Map report in The Customer Loyalty Playbook For 2018.

Why Read This Report

B2C marketing professionals striving to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate measurement practices. If you want to elevate your loyalty approach, you need a road map that clearly articulates the steps to get there. Starting with your loyalty maturity level, this report helps you turn your strategic plan into actionable steps. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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