Save or Share this Report

For B2C Marketing Professionals

Pave The Path To Marketing Measurement Success

Road Map: The Marketing Measurement And Insights Playbook

January 2, 2018


Why Read This Report

Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business decisions. Marketers must have a clear marketing analytics road map, aligning the right business objectives with the right analytical approach. This report, as part of the marketing measurement and insights playbook, provides the road map to help plan and successfully deploy a measurement initiative. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This version includes expanded content and updated figures.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Marketing Measurement Needs A Strong Foundation And Road Map
  • Five Steps To Successful Marketing Measurement
  • Recommendations

  • Take A Phased Approach To Build Confidence And Prove Value
  • Supplemental Material
  • Related Research Documents

Recommended Research