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For B2C Marketing Professionals

Pave The Path To Measurement Success

Road Map: The Marketing Measurement And Insights Playbook

February 24, 2016

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Why Read This Report

Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business decisions. B2C marketing pros must have a clear marketing analytics road map, aligning the right business objectives with the right analytical approach. This report, as part of the marketing measurement and insights playbook, provides the road map to help plan and successfully deploy a measurement initiative.

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Table of Contents

  • Five Steps To Successful Marketing Measurement
  • Communicate Objectives And Insights To Drive Adoption
  • Recommendations

  • Take A Phased Approach To Build Confidence And Prove Value
  • Supplemental Material

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