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For eBusiness & Channel Strategy Professionals

Paving The Path To Omnichannel Commerce

Roadmap: The Omnichannel Commerce Playbook

July 14, 2020

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This is the Roadmap report in The Omnichannel Commerce Playbook For 2021.

Why Read This Report

Digital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel roadmap that successfully bridges gaps between the organization's current capabilities and its vision for future omnichannel programs. They will learn how to chart strategies to select technology, gain internal stakeholder support, break down operational barriers, and measure progress. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Roadmaps Translate Strategic Vision Into Action Items
  • Objective No. 1: Align Stakeholders With Shared Purpose And Process
  • Objective No. 2: Identify Technology And Operational Capability Gaps
  • Objective No. 3: Plot Tasks And Responsibilities On A Timeline
  • Recommendations

  • Build A Roadmap That Supports A Marathon, Not A Sprint
  • Supplemental Material
  • Related Research Documents

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