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For B2C Marketing Professionals

Performance Marketing Agencies, Global, Q2 2019

Forrester's Overview Of 32 Performance Marketing Agencies

June 19, 2019


Why Read This Report

Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a performance agency and to select one based on size and functionality.

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Table of Contents

  • Create Direct-Response Plans With Performance Marketing Agencies
  • Select Agencies Based On Size And Capability
  • Align Individual Agency Solutions To Your Organization's Needs
  • Recommendations

  • Consider The Intangibles When Selecting A Performance Agency
  • Supplemental Material
  • Related Research Documents

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