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For B2C Marketing Professionals

Performance Marketing Agencies, Global, Q2 2019

Forrester's Overview Of 32 Performance Marketing Agencies

June 19, 2019

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Why Read This Report

Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a performance agency and to select one based on size and functionality.

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Table of Contents

  • Create Direct-Response Plans With Performance Marketing Agencies
  • Select Agencies Based On Size And Capability
  • Align Individual Agency Solutions To Your Organization's Needs
  • Recommendations

  • Consider The Intangibles When Selecting A Performance Agency
  • Supplemental Material
  • Related Research Documents

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