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For Application Development & Delivery Professionals

Perishable Insights — Stop Wasting Money On Unactionable Analytics

Use Forrester's Perishable Insights Framework To Prevent Fresh Data From Going Stale

August 11, 2016


  • By Mike Gualtieri,
  • Rowan Curran
  • with Holger Kisker, Ph.D.,
  • Emily Miller

Why Read This Report

Insights derived from data and analytics have a shelf life. Some are as fleetingly fragile as avocados, some as timeless as Twinkies. To maximize value from data and analytics, enterprises must understand the perishability of insights and act on them before they go stale. This report introduces application development and delivery (AD&D) pros to Forrester's perishable insights framework so they can identify, classify, and act on real-time, operational, performance, and strategic insights.

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Table of Contents

  • Enterprises Must Act On A Range Of Perishable Insights
  • Recommendations

  • Determine Time-To-Action To Classify Your Perishable Insights
  • What It Means

  • Enterprises Focus Too Much On The Squishy Middle Of Analytics
  • Supplemental Material
  • Related Research Documents

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