Insights derived from data and analytics have a shelf life. Some are as fleetingly fragile as avocados, some as timeless as Twinkies. To maximize value from data and analytics, enterprises must understand the perishability of insights and act on them before they go stale. This report introduces application development and delivery (AD&D) pros to Forrester’s perishable insights framework so they can identify, classify, and act on real-time, operational, performance, and strategic insights.