Report

Persona Pitfalls: Seven Missteps And How To Avoid Them

September 12th, 2017
With Contributors:
Scott Ross
and Shayna Neuburg

Summary

Since their introduction nearly 20 years ago, personas have become one of the most popular tools in the customer experience (CX) pro's arsenal. But as their use has spread, so has the confusion about them. As a result, many firms are no longer reaping the

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