Personal Identity And Data Management Success Starts With Customer Understanding
March 17, 2015
Why Read This Report
With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines, consumer attitudes toward privacy and personal data sharing are in flux. To understand consumer attitudes about personal data and identity, we analyzed Forrester's Consumer Technographics® data and found that the way that consumers view, protect, and value their data varies widely by consumer age and by the type of personal data involved. This report details emerging trends around consumers' willingness to share data and their motivations for doing so. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new survey data.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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