Personal Identity And Data Management
November 13, 2014
Why Read This Report
Consumers are leaving a growing digital footprint across channels and media, and they are mindful of the fact that marketers use this data for financial gain. Combined with growing concerns about data security and privacy, this means that individuals increasingly want to know when data about them is being collected, what is being stored and by whom, and how that data is being used. As a result, a nascent industry is forming, with the promise of giving consumers control over their own data. We call this phenomenon personal identity and data management (PIDM). In this report, we outline what we expect PIDM will look like, and we provide customer insights (CI) professionals with the insight to prepare for this impending change. This is an update to the September 30, 2011, "Personal Identity Management" report with new examples and data.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Marketers' Access To Consumer Data Is Changing
- PIDM Puts Consumers In Control Of Their Data
- If You Want Access To Consumer Data, You'll Need To Play By New Rules
WHAT IT MEANS
- Whoever Controls The Data Controls The Marketing Relationship
- Supplemental Material
- Related Research Documents
Use Personal Identity And Data Management To Future-Proof Your Privacy Practices
February 27, 2016 | Fatemeh Khatibloo
Be A Loyalty Company, Not A Company With A Loyalty Program
January 31, 2017 | Emily Collins
The New Privacy: It's All About Context
February 29, 2016 | Fatemeh Khatibloo