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For Enterprise Architecture Professionals

Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

Vision: The Data Management Playbook

January 16, 2018

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This is the Vision report in The Data Management Playbook For 2018.

Why Read This Report

As investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start with systems and databases. For enterprise architecture (EA) pros, today's data vision is to make data relevant, timely, and impactful to attain the CEO's mandate for the digital business.

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Table of Contents

  • CEOs Recognize Data's Strategic Value In The Age Of The Customer
  • Use Customer Journey Maps To Put Your Data Vision In Motion
  • Use Agile Practices To Make The Business-To-Data Connection
  • Speed And Personalization Will Change Your Data Architecture Strategy
  • Recommendations

  • Take Your Data Journey Step By Step
  • Supplemental Material
  • Related Research Documents

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