Save or Share this Report

For Enterprise Architecture Professionals

Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

Vision: The Data Management Playbook

November 19, 2019

Primary author headshot


Playbook icon

This is the Vision report in The Data Management Playbook For 2020.

Why Read This Report

As investment in data and analytics has grown, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start with systems and databases. For enterprise architecture (EA) pros, today's data vision is to make data relevant, timely, and impactful to attain the CEO's mandate for the digital business. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • CEOs Recognize Data's Strategic Value In The Age Of The Customer
  • Use Customer Journey Maps To Put Your Data Vision In Motion
  • Use Agile Practices To Make The Business-To-Data Connection
  • Speed And Personalization Will Change Your Data Architecture Strategy
  • Recommendations

  • Take Your Data Journey Step By Step
  • Supplemental Material
  • Related Research Documents

Recommended Research