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For Customer Insights Professionals

Pick A Powerful Pilot To Propagate Customer Analytics

Business Case: The Customer Analytics Playbook

July 19, 2017

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This is the Business Case report in The Customer Analytics Playbook For 2018.

Why Read This Report

While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity. This report provides customer insights (CI) pros with a framework for selecting a pilot project and ensuring its success to make the case for further investments in customer analytics. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new data on the current state of customer analytics.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Customer Analytics FOMO Is Real
  • Join The Party With A Powerful Pilot
  • Recommendations

  • Prime The Pilot Pump
  • Supplemental Material
  • Related Research Documents

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