Report

Pick A Powerful Pilot To Propagate Customer Analytics

February 5th, 2020
With
Aldila Yunus
and Chandler Hennig

Summary

This report provides customer insights (CI) pros with a framework for selecting a customer analytics pilot project that is achievable, yields the greatest ROI, and ensures its success will make the case for further investments in customer analytics.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.