Best Practice Report

Pick A Powerful Pilot To Propagate Customer Analytics

November 30th, 2021
With contributors:

Summary

While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They’re missing out on a huge opportunity. This report provides digital business & strategy (DB&S) pros with a framework for selecting a customer analytics pilot project that is achievable, yields the greatest return on investment (ROI), and ensures that its success will make the case for further investments in customer analytics.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.