Report

Pivot To Person-First Personalization

Lead With Customer Goals To Improve Customer Experience And Business Results
January 1st, 2018
With Contributors:
and Laura Glazer

Summary

Customer experience (CX) professionals must approach personalization programs with person-centric objectives to create long-term business results.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.