Save or Share this Report

For eBusiness & Channel Strategy Professionals

Plan Your European eCommerce Expansion

European Cross-Border Buyers Are Valuable Digital Embracers

November 5, 2014

Primary author headshot


Why Read This Report

European online cross-border purchasing is happening, but with almost a quarter of European online adults buying cross-border, it has not yet reached a critical mass. Those in smaller European eCommerce markets are more likely than their peers in larger European markets to make purchases from outside their domestic markets. Online cross-border buyers continue to be desirable consumers as they outspend other online buyers. This report outlines the current profile of European online cross-border buyers and sets out some considerations for eBusiness professionals who are pursuing online expansion across Europe.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Recommended Research