Trends Report

Polishing Up Your Products — Why PIM Really Matters

Telling A Consistent And Engaging Product Story Is Imperative

November 19th, 2014
PS
Peter Sheldon
With contributors:
Michele Goetz , Zia Daniell Wigder , Rebecca Katz

Summary

For decades, product data has been the lifeblood of many large enterprises. Now, in the age of the customer, eBusiness leaders and marketers are critically reliant not only on their product data, but on curated product content to provide differentiated digital experiences. Key to this objective is telling engaging stories about the products being sold; however, many online retailers, brands and industrial manufacturers lack effective tools to streamline the product content creation process needed to efficiently create high quality, consistent product content. This report explores the role that product information management (PIM) systems have to play in telling compelling and contextual product stories, the primary drivers behind the investment in these systems and the steps necessary to steer clear of the hurdles that all too often derail these programs.

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