Report

Polishing Up Your Products — Why PIM Really Matters

Telling A Consistent And Engaging Product Story Is Imperative
November 19th, 2014
With Contributors:
Zia Daniell Wigder
and Rebecca Katz

Summary

For decades, product data has been the lifeblood of many large enterprises. Now, in the age of the customer, eBusiness leaders and marketers are critically reliant not only on their product data, but on curated product content to provide differentiated di

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