Poor Quality Ads Cost US Marketers $7.4 Billion In 2016
Opt For Quality, And Stem The Tide Of Loss
March 30, 2017
Why Read This Brief
US-based B2C marketing professionals spend tens of billions of dollars buying digital advertising inventory to reach and message their customers and prospects each year. But the supply chain is riddled with problems, most directly connected to the lack of transparency in adtech. The result is wasted time, effort, and money, and lackluster ROI. Read this report to learn the steps you must take to avoid wasting a significant portion of your ad budget.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($349 USD).Purchase
The Sell-Side Video Adtech Stack Has Emerged
March 14, 2017 | Susan Bidel
Predictions 2016: Media's Unbundling Accelerates
November 13, 2015 | Luca S. Paderni
Q&A: Does Marketing Need A Marketing Technology Specialist?
October 23, 2015 | Clement Teo