Trends Report

Poor Quality Ads Cost US Marketers $7.4 Billion In 2016

Opt For Quality, And Stem The Tide Of Loss

March 30th, 2017
With contributors:
Melissa Parrish , Brandon Verblow , Wei-ming Egelman , Christine Turley

Summary

US-based B2C marketing professionals spend tens of billions of dollars buying digital advertising inventory to reach and message their customers and prospects each year. But the supply chain is riddled with problems, most directly connected to the lack of transparency in adtech. The result is wasted time, effort, and money, and lackluster ROI. Read this report to learn the steps you must take to avoid wasting a significant portion of your ad budget.

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