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For B2B Marketing Professionals

Postsale Immersion Boosts Marketing Empathy

March 26, 2021

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Why Read This Report

Today's B2B marketers say they understand their audiences but often lack empathy for their real concerns and motivations. This report outlines four approaches marketers and customer-facing staff can take to cultivate an empathetic mindset. Marketers better develop empathy by engaging with customers postsale to see exactly how their products and services deliver tangible value.

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