Save or Share this Report

For CIOs

Predictions 2009: Emerging Tech Markets

December 19, 2008

Primary author headshot

Authors

Why Read This Report

Despite the dire straits of the world economy, emerging markets continue to hold significant promise for the tech industry. Increased business and consumer use of the Internet and information and communication technology (ICT) drives infrastructure requirements in emerging markets. That growth will continue and will spur technology spending. Brazil, Russia, India, and China (BRIC) will remain a force. However, savvy tech marketers will reach further still for opportunities in more fertile fields within less hyped, but also promising, markets. Specific emerging market opportunities will spring from marketers' global community building and aggressive local adoption of software-as-a-service (SaaS).

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research