Advanced Search

Save Or Share This Report

For Customer Insights Professionals

Predictions 2012: What Will Happen In Market Research

Market Insights Professionals' Agenda Topics For 2012 Include Emerging Methods, Insights Delivery, And Collaboration

December 21, 2011

Primary author headshot

Authors

Why Read This Report

The market research profession has gone through significant change in the past few years, and Forrester predicts that more is yet to come. In fact, market insights professionals will face some considerable pressure in 2012 from their stakeholders and executives. Expectations will increase with regard to timeliness, quality, depth of insights, innovation, and ownership of research outcomes. But 2012 is also the year in which market insights professionals will need to invest time in understanding and implementing emerging methodologies like social market research and mobile research; train the team on how to move from research to insights; and, most importantly, collaborate with other parts of the organization like customer intelligence to come up with a unified message to the executive team.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research