Predictions 2014: Mobile Trends For Marketers
Navigate Beyond The Hype To Drive Near-Term Results
January 13, 2014
Why Read This Report
In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations — it will transform your entire business. 2014 will be the year that companies increase investments to transform their businesses with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over-hyped topics that we believe will fail to provide real business value in the short term.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- 2014 Mobile Predictions: What Will And Won't Happen
- Related Research Documents