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For B2C Marketing Professionals

Predictions 2014: Mobile Trends For Marketers

Navigate Beyond The Hype To Drive Near-Term Results

January 13, 2014

Why Read This Report

In 2014, there will be more than 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations — it will transform your entire business. 2014 will be the year that companies increase investments to transform their businesses with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over-hyped topics that we believe will fail to provide real business value in the short term.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • 2014 Mobile Predictions: What Will And Won't Happen
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