Predictions Report

Predictions 2014: The Year Of Digital Business

Predictions For 2014 On Digital Strategy, Organization, Budgets, And Resourcing

December 19th, 2013
Martin Gill, VP, Research Director
Martin Gill VP, Research Director
With contributors:
Carrie Johnson , Patti Freeman Evans , Rebecca Katz

Summary

Digital business will become a reality in 2014. The question at the boardroom table isn't "Should we do digital?" That battle has been won. The key question now is "How?" As senior executives wrestle with the dynamics of adapting their businesses to thrive in the age of the customer, digital business transformation will be firmly on the eBusiness agenda for 2014. eBusiness executives with their eyes on a wider digital leadership role must take advantage of five key organizational trends. This report outlines Forrester's predictions for digital strategy, organization, budgets, resourcing, and innovation for 2014 to ensure that eBusiness executives are critical players in that C-level digital discussion.

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