Predictions Report

Predictions 2015: US B2C And B2B eCommerce Players Will Struggle To Keep Up With Customers

November 6th, 2014
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
Andy Hoar, null
Andy Hoar
With contributors:
Carrie Johnson , Laura Naparstek

Summary

eCommerce continues to grow rapidly for both B2C and B2B businesses. This report prognosticates the most pressing issues that eBusiness and channel strategy professionals need to watch in 2015 and what they can ignore. To win, serve, and retain customers, eBusiness professionals at B2C merchants should focus on shipping challenges and marketing opportunities with technology titans like Google and Facebook, while solutions like Apple Pay and companies like Alibaba threaten to distract merchants and take their eye off more important drivers of growth. B2B eBusiness and channel strategy professionals will need to get on the digital bandwagon, embracing channels like mobile to keep pace with their buyers; otherwise, they will risk obsolescence.

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