2015 spooked customers, citizens, and patients worried about financial and medical identity theft. Anthem, Ashley Madison, the US Office of Personnel Management, and Sony all became household names for the wrong reason: devastating cyberattacks. S&R pros now know that protecting both the firm's customer data and intellectual property is central to brand, growth, and profitability. This brief describes the six most significant changes coming to security economics, government policy, and the role of business in 2016, and what you should do about them.