Predictions Report

Predictions 2016: The Race To Digital

How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

November 9th, 2015
Nigel Fenwick, null
Nigel Fenwick
With contributors:
Sharyn Leaver , Alex Causey

Summary

In 2016, the gap between the digital "haves" and "have nots" will widen. While the digital dinosaurs continue to thrash, the digital masters will drive strategy that delivers business outcomes — not just a few showcase technical achievements and a fancy rebrand. This brief outlines what will be different about the masters and highlights the six most important factors that will shape the race to digital — in terms of organization, strategy, and provider partnerships — and what you should do about them.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($795).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.