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For eBusiness & Channel Strategy Professionals

Predictions 2016: The Race To Digital

How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

November 9, 2015

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Why Read This Report

In 2016, the gap between the digital "haves" and "have nots" will widen. While the digital dinosaurs continue to thrash, the digital masters will drive strategy that delivers business outcomes — not just a few showcase technical achievements and a fancy rebrand. This brief outlines what will be different about the masters and highlights the six most important factors that will shape the race to digital — in terms of organization, strategy, and provider partnerships — and what you should do about them.

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