Skip to main content

Save or Share this Report

For Customer Insights Professionals

Predictions 2016: The Trust Imperative For Customer Insights Pros

November 9, 2015


Why Read This Report

In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize it's actually a way to build better customer relationships — built on trust. Customer insights (CI) professionals who get this right will help drive business growth, win new customers, and build deeper customer relationships. This brief analyzes the seven most significant privacy developments ahead in 2016 and tells you what to do about them.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Recommended Research