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For Customer Insights Professionals

Predictions 2016: The Trust Imperative For Customer Insights Pros

November 9, 2015

Why Read This Report

In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize it's actually a way to build better customer relationships — built on trust. Customer insights (CI) professionals who get this right will help drive business growth, win new customers, and build deeper customer relationships. This brief analyzes the seven most significant privacy developments ahead in 2016 and tells you what to do about them.

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