In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost, while enlightened ones will recognize it's actually a way to build better customer relationships — built on trust. Security and risk (S&R) professionals who get this right will help drive business growth, win new customers, and build deeper customer relationships. This brief analyzes the nine most significant privacy developments ahead in 2016 and tells you what to do about them.