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For Customer Insights Professionals

Predictions 2017: Six Ways Privacy Will Rock Global Business

November 1, 2016

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This is the Business Case report in The Customer Trust And Privacy Playbook For 2017.

Why Read This Report

From the ratification of Europe's new privacy law to high-profile privacy actions by the US Federal Trade Commission, 2016 was a turning point for the privacy industry. In 2017, customer insights (CI) professionals will have to manage the fallout from these rulings and be prepared to face ever-growing threats to their carefully constructed systems of insight. This report lays out the top six trends in privacy that will affect CI pros in 2017.

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