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For B2C Marketing Professionals

Predictions 2018: Data Drives Media Disruption

Who Has Data, And How The Way They Use It Will Determine Success

November 8, 2017

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Why Read This Report

The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C marketers, advertising technology (adtech) vendors, agencies, and media companies a competitive advantage, while others will scramble to survive. Read this report to learn who wins and who loses across the media landscape in 2018.

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