Predictions Report

Predictions 2019: Digital Business

Digital Leaders Reboot To Hedge Against A Downturn

November 7th, 2018
Allen Bonde, null
Allen Bonde
Jacob Morgan, null
Jacob Morgan
With contributors:
Ted Schadler , Benjamin Ensor , Julie Ask , John Bruno , Sneha Dawda , Sam Bartlett

Summary

In 2019, economic uncertainty will stalk the halls and budgets will see pressure. For digital leaders, necessity is the mother of innovation as firms accelerate their recession planning and focus on supporting operational improvement. Now is the time to be creative and get back to basics: delivering small, manageable chunks of innovation that improve customer outcomes and deliver productivity. Firms will recognize the doers and the builders as the hot roles focus on product and delivery. This coming year is all about action.

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