Predictions Report

Predictions 2020: Privacy And Data Ethics

Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

October 30th, 2019
Heidi Shey, Principal Analyst
Heidi Shey Principal Analyst
Enza Iannopollo, Principal Analyst
Enza Iannopollo Principal Analyst
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Stephanie Balaouras , Elsa Pikulik , Chahiti Asarpota , Christine Turley

Summary

2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five predictions for how the evolution of privacy and data ethics will impact marketers as well as business and technology leaders in 2020.

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