Report

Predictions 2018: Data Drives Media Disruption

Who Has Data, And How The Way They Use It Will Determine Success
November 8th, 2017
With
and Christine Turley

Summary

The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C marketers, advertising technology (adtech) vendors, agencies, and m

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