Report

Predictions 2018: Europe's Privacy Laws Will Bite US Martech And Slow AI's March Into Marketing

November 7th, 2017
With Contributors:
Christopher McClean
and Christine Turley

Summary

2018 will be a difficult year for B2C marketers as regulators flex their new muscles and consumers use their wallets to vote for the privacy they want. Marketing vendors will face massive fines, dodgy adtech vendors will fold, and personally identifiable

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