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Prepare For A Digital 2017 Holiday Season

Highlights From The Forrester Data: Online Holiday Retail Sales Forecast, 2017 (Western Europe)

October 2, 2017

Why Read This Brief

European retailers must prepare for another surge of traffic and sales across digital touchpoints as online sales grow faster than in-store sales during the holiday season. This report evaluates factors that are shifting holiday sales online and outlines the steps that retailers should take in these final preparation weeks before the holiday period.

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