Report

Prepare For Mobile-Driven, Cross-Channel Shopping

Developing A Mobile Channel Strategy For European Frequent Online Buyers
March 16th, 2011
With
Sabine Poltermann
and Douglas Roberge

Summary

Thirteen million Europeans use the Internet every week to purchase products and services. These affluent consumers not only spend more time and money than other Europeans but they are also technology savvy. Already today frequent online buyers are more li

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