Best Practice Report

Prepare To Support Video Livestreaming For Customer Experiences

Technology Democratization Boosts Live Video Into The Mainstream

August 1st, 2017
Nick Barber, null
Nick Barber
With contributors:
Stephen Powers , Jessica Liu , Jaclyn Galan

Summary

Video livestreaming has been around for decades, but companies should take a renewed interest in the technology because it allows them to get closer to their customers. By using video livestreaming, brands can interact with their customers in real time, give their customers access to otherwise inaccessible events, and save money on production. Livestreaming is an important tool in a brand's arsenal, but application development and delivery (AD&D) professionals must overcome some significant technical hurdles to make sure a livestream runs flawlessly.

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