Why Read This Report
Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if analytics does not lead to more informed decisions and more effective actions, then why do it at all? Our research indicates that prescriptive analytics is not a specific type of analytics but rather an umbrella term for many types of analytics that can improve decisions. AD&D professionals should read this report to learn how to act on enterprise insights.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($745 USD).
Purchase