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For Application Development & Delivery Professionals

Prescriptive Analytics: The Black Belt Of Digital Decisions

Build The Last Mile Of Insights-To-Action To Finally Get Value From Investments In Data And Analytics

January 10, 2017

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Why Read This Report

Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if analytics does not lead to more informed decisions and more effective actions, then why do it at all? Our research indicates that prescriptive analytics is not a specific type of analytics but rather an umbrella term for many types of analytics that can improve decisions. AD&D professionals should read this report to learn how to act on enterprise insights.

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Table of Contents

  • Enterprise Decisions Matter
  • Prescriptive Analytics Inform And Evolve Decision Logic
  • Decision Management Puts Prescriptive Analytics To Work
  • Recommendations

  • Tie Analytics To Decisions
  • What It Means

  • Digital Decisions Win Customers
  • Supplemental Material
  • Related Research Documents

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