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Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if analytics does not lead to more informed decisions and more effective actions, then why do it at all? Our research indicates that prescriptive analytics is not a specific type of analytics but rather an umbrella term for many types of analytics that can improve decisions. AD&D professionals should read this report to learn how to act on enterprise insights.
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