Trends Report

Prescriptive Analytics: The Black Belt Of Digital Decisions

Build The Last Mile Of Insights-To-Action To Finally Get Value From Investments In Data And Analytics

January 10th, 2017
With contributors:
Srividya Sridharan , Rowan Curran , Brandon Purcell , Holger Kisker, Ph.D. , Allison Snow , Emily Miller , Shreyas Warrier


Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if analytics does not lead to more informed decisions and more effective actions, then why do it at all? Our research indicates that prescriptive analytics is not a specific type of analytics but rather an umbrella term for many types of analytics that can improve decisions. AD&D professionals should read this report to learn how to act on enterprise insights.

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