Prescriptive Analytics: The Black Belt Of Digital Decisions

Build The Last Mile Of Insights-To-Action To Finally Get Value From Investments In Data And Analytics
January 10th, 2017
With Contributors:
Holger Kisker, Ph.D.
Rowan Curran
Allison Snow
Emily Miller
and Shreyas Warrier


Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if analytics does not lead to more informed decisions and more

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