Trends Report

Pricing Automation Reshapes Retail — Can You Keep Up?

Technology Has Changed The Pricing Game For Retailers

December 18th, 2015
With contributors:
Christopher Andrews , Arelai Ephraim , Matthew Izzi

Summary

The retail industry must rethink its approach to pricing. eCommerce giants are making millions of price changes each day as they capitalize on their vast computing capacity, sensing the ebb and flow of demand and available supply, and responding with brand-value-compatible price changes. This report describes how application development and delivery (AD&D) professionals can lay the foundations for pricing automation — before it's too late.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.