Best Practice Report

Pricing Strategies For Software-As-A-Service

Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value

February 16th, 2017
Duncan Jones, null
Duncan Jones
With contributors:
Christopher Andrews , Liz Herbert , Peter O'Neill , Luis Deya , Kara Hartig


Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new customers won't accept obsolete hardware-based pricing; the business buyer won't even know what that is. Existing customers will refuse to renew contracts that cost more than they deliver or even cancel them midterm. This report will explain how SaaS companies can develop sound pricing strategies that help them both win new deals and maximize renewals.

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