Report

Privacy Concerns Cripple Attribution Measurement

Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness
October 10th, 2018
With Contributors:
Susan Bidel
Caitlin Wall
and Diane Lynch

Summary

The marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe, especially for attribution measurement. This report outlines Googl

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