Proactive Competitive Market Intelligence Builds Competitive Advantage

A Proactive Competitive Market Intelligence (CMI) Program Helps Organizations Better Prepare For Competitive Disruption
October 3rd, 2011
and Samantha Jaddou


It's the decade of disruption, a period in which competitive threats can come quickly and cause rapid, and sometimes irreversible, loss. Blockbuster, Borders, and Circuit City are all companies that did not sufficiently understand and react to competitive

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.