Report

Proactive Competitive Market Intelligence Builds Competitive Advantage

A Proactive Competitive Market Intelligence (CMI) Program Helps Organizations Better Prepare For Competitive Disruption
October 3rd, 2011
With
and Samantha Jaddou

Summary

It's the decade of disruption, a period in which competitive threats can come quickly and cause rapid, and sometimes irreversible, loss. Blockbuster, Borders, and Circuit City are all companies that did not sufficiently understand and react to competitive

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