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For eBusiness & Channel Strategy Professionals

Process Makes Perfect: Exceed Customer Expectations With Omnichannel Excellence

Processes: The Omnichannel Commerce Playbook

February 6, 2018

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This is the Processes report in The Omnichannel Commerce Playbook For 2018.

Why Read This Report

Today, it's table stakes for retailers to have functioning omnichannel fulfillment programs. However, many still fail to meet customer expectations in this area, and they also struggle to fully understand program profitability. Digital business pros who lead omnichannel fulfillment initiatives now realize that they need to move from implementing to optimizing their programs. This report provides digital business leaders with best practices on how to operate a successful omnichannel fulfillment program today and in the future. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Overcoming Process Challenges Is Key To A Retailer's Success
  • Follow Forrester's Three-Step Guide To Omnichannel Success
  • Recommendations

  • Omnichannel Process Optimization Is An Enterprisewide Initiative
  • Supplemental Material
  • Related Research Documents

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