Product Management’s New Hunger For Customer Research Done Right

A Gathering Of 1,600 Product Leaders Reveals Why They Need To Partner With CX Pros
August 22nd, 2018
With Contributors:
and Amelia Nickels


This report advises research pros on how to help their product colleagues take a disciplined approach to real product improvement and innovation.

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This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.