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For Customer Insights Professionals

Propel Your Customer Analytics Evolution With The Right Technology Provider

August 8, 2016

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This is the Landscape report in The Customer Analytics Playbook For 2017.

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Why Read This Report

During the Forrester Wave™ evaluation of customer analytics solutions, we surveyed 38 vendor clients about their vendor partnerships and interviewed 31 of them. We found that customer insights (CI) pros are looking for versatile solutions that they can customize to their specific data and analytical needs. This report focuses on the most important factors in selecting a customer analytics solution, common pain points, and anticipated functionality requirements.

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Table of Contents

  • Customer Insights Pros Value Flexibility In Their Analytics Tools
  • Set The Bar High For Your Data And Analytics Needs Of The Future
  • Recommendations

  • Select A Solution That Will Grow With Your Needs
  • Supplemental Material
  • Related Research Documents

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