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For Enterprise Architecture Professionals

Put The Business Back In Your Data Management Business Case

Business Case: The Data Management Playbook

December 19, 2016

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This is the Business Case report in The Data Management Playbook For 2017.

Why Read This Report

Be customer-driven: It's time for enterprise architects to put the business back in the business case. They need to partner with business stakeholders to define where and how data will advance the business and what capabilities it needs to evolve into a data-driven organization. This report describes which stakeholders architects should engage with to gather the information they'll need. It also tells them how to build business strategy into their data strategy as well as how to make the business case for their data management agenda. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The Who: Establish Your Business Case Go-To Team
  • The How: Build Business Strategy Into The Data Strategy
  • Recommendations

  • Business Case Development Is Continuous, Not Episodic
  • Supplemental Material
  • Related Research Documents

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