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For Enterprise Architecture Professionals

Put The Business Back In Your Data Management Business Case

Business Case: The Data Management Playbook

January 2, 2020

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This is the Business Case report in The Data Management Playbook For 2021.

Why Read This Report

Be customer driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and what capabilities it needs to evolve into a data-driven organization. This report describes which stakeholders you should engage with to gather the information you'll need. It also explains how to build business strategy into your data strategy and how to make the business case for your data management agenda. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The Who: Establish Your Business Case Go-To Team
  • The How: Build Business Strategy Into The Data Strategy
  • Recommendations

  • Practice Continuous, Not Episodic, Business Case Development
  • Related Research Documents

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